This isn’t just a brand. It’s a movement. A creative, emotional, storytelling-first platform to help you make peace with your money, your identity, and the messy magic of midlife reinvention. (Finally.) Because the real issue was never just the money. – It’s the stories underneath. – The shame no one talks about. – The midlife panic behind the credit card. – The burnout, grief, and quiet “I thought I’d be further along by now.” You don’t need more budgeting tips. You need a soft, honest, creative space to try again. That’s what Hey Shannah is.
I spent years coaching, speaking, and podcasting about personal finance. My podcast, Everyone’s Talkin’ Money , which I created and hosted for a decade, hit 28 million downloads and landed on the New York Times' Top 4 Money Podcasts list. I have three degrees (yes, it came with a mountain of student debt). I’m a Certified Financial Planner, a Certified Trauma of Money Specialist, and I’ve been a money expert for over 20 years. So yeah—I’m a real expert.
I’ve helped thousands of people pay off debt, build wealth, and organize their financial lives. But what are the real breakthroughs? They didn’t come from spreadsheets. They came from stories. From tears. From spending habits, money trauma, and identity reinvention—especially for women in midlife.
I realized people don’t need another lecture on compound interest. They need someone to say: “I get it. Let’s figure it out together.” So I created Hey Shannah—a space where money meets real life. Where reinvention begins. Because I’m more than a money expert. I’m a storyteller. I’m the author of Unraveling Your Relationship with Money (and hopefully more books to come). And I’m wildly passionate about helping people step fully into who they’re becoming. Because being a little lost? That’s not a flaw. That’s the starting point.
Welcome to the Hey Shannah universe: Part money confessional, part cupcake therapy, part late-night pep talk with your favorite overthinking friend. Here’s what’s inside:
🎤 Street Edition
I walk up to strangers and ask deeply personal questions about money, identity, and spending habits. It’s raw, hilarious, and perfect for anyone who's felt alone in their emotional money story..
You’ll laugh. You’ll cry. You’ll absolutely say, “OMG, same.”
🧁 Bake Your Feelings
I bake cupcakes while talking about emotional spending, money shame, and all the ways we try to buy our way back to ourselves. It’s part emotional release, part self-awareness, part buttercream.
💌 Money Out Loud (Substack)
A weekly-ish love letter / financial exhale / journal you didn’t know you needed.
I write about the stuff we don’t say out loud:
Money shame. Identity shifts. Rage. Reinvention.
If you’ve ever whispered, “I should’ve figured this out by now,” I’m writing for you.
💸 Healthy Wealth Collective
This is not another budgeting course.
A live coaching community for people—especially women in their 40s and 50s—who want to build financial wellness, emotional wealth, and a money plan that actually fits their life..
🎧 Coming Soon: The Podcast
Voice memos from the edge. Honest conversations.
A podcast for anyone in the messy middle of life—where things are falling apart and coming together.
It’s going to be weird, wonderful, and very Hey Shannah. Stay tuned.
Because no one has taught us how to feel okay in our actual lives.
Only how to save, succeed, and shrink ourselves.
But what about the midnight spiral?
The spending shame you carry alone?
The identity unraveling in the dressing room?
The quiet voice whispering, “Can I start over?”
This is a space for financial healing, emotional spending recovery, and midlife money reinvention.
Because spreadsheets can’t fix shame. But stories can.
With stories, frosting, laughter, and truth.
Sometimes, healing starts with a cupcake and a question.
If You Skimmed (It’s Okay), Read This: It’s about getting honest.
About money. Identity. Emotional spending. Midlife mayhem.
It’s about spiraling... but with snacks and support.
This whole thing?
Hey Shannah is a universe for financial healing, reinvention, and real emotional support.
It’s not about budgeting harder. It’s about coming home to yourself.
Get to Know Shannah Game — emotional spending coach, money expert, and financial storyteller for women who are done playing small.
(AKA things you’d find on my dating profile if I were still online dating):
⛰️ I live in Asheville, NC, with my husband and two emotionally supportive dogs, Winnie and Joni.
📖 I wrote most of my book wearing a gold superhero cape meant for children.
👂 I’m deaf in my left ear, have nonstop ringing in my head, and still host a podcast and do street interviews.
💸 I once impulse-bought a Vitamix and used it exclusively to make margaritas. That counts as financial duality.
🧾 I believe every dollar has a story, and we should probably start reading the receipts.
🧁 I make the BEST gluten-free cupcakes ever. Don’t believe me? Come over for a taste!
Everything shared by Hey Shannah—from Bank Account Therapy to cupcakes to money confessions—is for educational and inspirational purposes only. Nothing here is financial or legal advice. It’s a movement, not a spreadsheet. Always do what’s best for your life, your values, and your numbers.
hello@heyshannah.com